Marketing is the part of the business where their sole purpose is to promote a product, service of brand whether through campaigns or external relations. A marketer’s role includes conducting market research, creating marketing materials, and using tactics such as advertising, social media and public relations in order to reach target markets and potential customers.
Brand Manager
Employees in this position are responsible for ensuring the integrity of their brand is maintained across all their marketing initiatives and campaigns. This includes monitoring promotional material and managing external relations so that their business vision and image is consistent. Brand managers can be expected to conduct market research, content creation, design and social media management.
Advertising
This is a form of marketing that involves content creation with the goal of promoting a product, service or brand. It can be done through various channels, such as television, radio, print media and digital platforms, including social media. The purpose of advertising is to persuade potential customers to take a specific action, such as buying a product or visiting a website.
Digital Marketing Strategist
A media coordinator is a professional who works in the field of advertising, marketing or public relations. They are responsible for managing the distribution of advertising content to ensure that it reaches the right audience at the right time.